Being a member of the Nicequest community means making your voice be heard. You share your opinion on different topics and get to tell brands what you really care about. But does that mean you have to share your personal information along with it? Of course not. Privacy is a key ingredient in good market research and it simply is your right.

In this article, we want to explain in more detail how we protect your data in Nicequest.

Data security above all

If you live in Europe you probably remember receiving a lot of emails from brands that updated their privacy policy in 2018. This was all because of the new General Data Protection Regulation (GDPR) of the European Union, which meant very important changes and a demanded greater commitment to data security. Today, this is the highest standard of data security and privacy in the world and we comply with it in everything we do.

At Nicequest your data is always protected and all the information you share will be anonymized and used for the sole purpose of creating statistics for market and opinion research. We follow the ethical codes of international and local market research associations, for example, ESOMAR.

We remind you that your participation is voluntary and if you are ever unhappy with the information we collect about you, you can ask us to delete your personal data.

How do we protect your personal information?

When you register with Nicequest, we assign you a sequence of letters and numbers, called a “unique identifier”, which allows any shared data to be anonymized. Its purpose is to identify you within Nicequest and at the same time protect your identity from third parties. In this way, we can share your opinions and habits together with those of our other members and in aggregated statistics that give our clients valuable insights while your privacy stays protected.

We do this because it is simply not necessary to know who expresses a particular opinion, when the objective is to create general statistics. The brands and organizations we work with just want to know, for example, how many people like their new product or what percentage of survey participants would prefer it to be different.

What type of information do we share with clients?

As explained above, in Nicequest we gather information about opinions and habits of people in a certain area, but always in anonymized statistics.  If we ever need to ask you for personal information, we will explain why and for what purpose it will be used.

However, there are situations in which your personal information (e.g. name or email) will be shared with third parties, to ensure that you have the best possible experience in our community. For example, the shipping company that will deliver your gift needs your address or phone number to reach you.

What type of data do you share in Special Activities?

If you are a Nicequest member, you have probably heard about Thea. Participating in this Activity means that you will get extra Korus if you install Thea on the devices you use to browse the Internet.

Participating in Thea means sharing your browsing habits, but what does Thea really see? You will only share information on which websites you visit, the searches you do and which apps you use.

Whenever we invite you to participate in a special Activity, we will explain in detail what information we will collect and for what purpose. We remind you that the browsing data is never linked to your identity and is always protected under our Privacy Policy.

What happens when you leave Nicequest? 

You can leave Nicequest whenever you want and at the time of cancellation, you can request the definitive deletion of your personal data. However, if you do not request it, we will keep your personal information duly blocked for 12 months. After this period, we will remove it from our records.

If you decide to unsubscribe from Nicequest, you can request that we remove all your personal data from our system by contacting us through the contact form.

If you want to know more about the protection of your data, you can read the full version of our Privacy Policy.